São Paulo, Brazil/Vila Mariana/Airbnb in {city}, São Paulo — Profitability & ROI {year}

Airbnb in Vila Mariana, São Paulo — Profitability & ROI 2026

Short-term rental data and profitability in Vila Mariana, São Paulo, Brazil. Analyze occupancy, prices, and ROI.

Nightly Rate

$141

Occupancy

55%

Analyzed Properties

774

Monthly Income

$1,057

median: $981/mo

+6% price vs city-5pp occupancy vs city-19% revenue vs city
Data as of September 2026.

Market Summary

Vila Mariana vs São Paulo average

Data as of September 2026

We analyzed 774 short-term rental properties in Vila Mariana, with a median rate of $65/night and an occupancy rate of 55%, generating an estimated revenue of $981/month.

MetricNeighborhood
Vila Mariana
City
São Paulo
Difference
Median Nightly Rate$65$61+6%
Occupancy Rate55%60%-5pp
Analyzed Properties774638612%
Est. Monthly Revenue$981$1,068-8%

Profitability by Bedrooms

How price and occupancy vary by number of bedrooms.

bedroomsAnalyzed PropertiesNightly RateOccupancyAvg. Monthly Income
SStudio49$20648%$873
11 bedroom675$19055%$952
22 bedrooms35$30354%$1,918
33 bedrooms12$11563%$3,325
44 bedrooms2$8257%$1,394
5+5+ bedrooms1$6597%$5,568

Over the last 90 days, the median price in Vila Mariana increased 12.6% to $59/night. Occupancy rose to 57%.

Analyzed properties in Vila Mariana

774 properties with short-term rental data

#PropertyPrice/Night (30d)
1
Apartment · 5 bedrooms
$192
2
Apartment · 3 bedrooms
$392
3
Apartment · 2 bedrooms
$164
4
Apartment · 1 bedroom
$154
5
Apartment · 3 bedrooms
$180
6
Apartment · 2 bedrooms
$185
7
Apartment · 2 bedrooms
$136
8
Apartment · 2 bedrooms
$112
9
Apartment · 2 bedrooms
$206
10
Apartment · 2 bedrooms
$160
...

Showing 1-10 of 774 properties

Related Neighborhoods

Other neighborhoods with short-term rental data in São Paulo

What does short-term renting yield here?

What a typical Airbnb bills in a year, against what a typical apartment costs to buy in the same neighborhood.

Gross annual yield

5.5%

Gross: before cleaning, platform fees, management, furnishing and tax. It is the ceiling, not the take-home.

Median annual revenue (Airbnb)
$11,776/yr
857 Airbnb
Median apartment price
$213,746
174 en venta

Compares the typical Airbnb with the typical apartment for sale. Where those are not the same kind of home, the ratio drifts.

Airbnb as of September 20 · sale prices as of September 20. The two sources refresh separately.

See this neighborhood’s sale market

No properties listed in Vila Mariana yet

We track short-term rentals in Vila Mariana, but nobody has listed a property for sale or rent here yet.

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Ready to Invest in Vila Mariana?

Properties in Vila Mariana generate an average of $1,057/month in short-term rentals.

Frequently Asked Questions About Investing in Vila Mariana

Vila Mariana has an average rate of $141/night with 55% occupancy and 774 active properties. Compared to São Paulo, the nightly rate is 130% above the city average and occupancy is 9% below the city average.

Methodology

The data in this analysis comes from public Airbnb listings in Vila Mariana, São Paulo. Prices are calculated from published rates, occupancy is estimated through calendar availability analysis, and revenue is projected using the formula: median rate x occupancy x 30 days. Data is updated daily and represents a sample of 774 active properties. This page reflects data as of September 2026. Airbnb is a registered trademark of Airbnb, Inc. TuLugar is not affiliated with or endorsed by Airbnb.