Airbnb in Vila Mariana, São Paulo — Profitability & ROI 2026

Short-term rental data and profitability in Vila Mariana, São Paulo, Brazil. Analyze occupancy, prices, and ROI.

Nightly Rate

$67

Occupancy

63%

Active Properties

1,411

Monthly Income

$1,279

median per listing

-12% price vs city-3pp occupancy vs city-10% revenue vs city
Data as of November 2026.

Market Summary

Vila Mariana vs São Paulo average

Data as of November 2026

We analyzed 1411 short-term rental properties in Vila Mariana, with a median rate of $67/night and an occupancy rate of 63%, generating an estimated revenue of $1279/month.

MetricNeighborhood
Vila Mariana
City
São Paulo
Difference
Median Nightly Rate$67$76-12%
Occupancy Rate63%67%-3pp
Active Properties14111312111%
Est. Monthly Revenue$1,279$1,424-10%

Profitability by Bedrooms

How price and occupancy vary by number of bedrooms.

bedroomsAnalyzed PropertiesNightly RateOccupancyAvg. Monthly Income
SStudio538$6462%$1,277
11 bedroom812$6563%$1,257
22 bedrooms39$10473%$1,932
33 bedrooms14$14673%$2,802
44 bedrooms5-65%-
5+5+ bedrooms3-65%-

Over the last 54 days, the median price in Vila Mariana increased 14.9% to $58/night. Occupancy rose to 58%.

Analyzed properties in Vila Mariana

1411 properties with short-term rental data

#PropertyPrice/Night (30d)
1
Apartment · 3 bedrooms
$360
2
Apartment · 2 bedrooms
$258
3
Apartment · 3 bedrooms
$393
4
Apartment · 2 bedrooms
$223
5
Apartment · 3 bedrooms
$179
6
Apartment · 1 bedroom
$204
7
Apartment · 1 bedroom
$167
8
Apartment · 1 bedroom
$167
9
Apartment · 2 bedrooms
$191
10
Apartment · 1 bedroom
$159
...

Showing 1-10 of 1411 properties

Related Neighborhoods

Other neighborhoods with short-term rental data in São Paulo

What does short-term renting yield here?

What a typical Airbnb billed over the last 30 days, annualized, against what a typical apartment costs to buy in the same neighborhood. It does not yet reflect seasonality.

Gross annual yield

9.9%

Gross: before cleaning, platform fees, management, furnishing and tax. It is the ceiling, not the take-home.

Median revenue, last 30 days × 12 (Airbnb)
$15,352/yr
505 Airbnb
Median apartment price
$154,456
233 en venta

Compares the typical Airbnb with the typical apartment for sale. Where those are not the same kind of home, the ratio drifts.

Airbnb as of November 10 · sale prices as of November 10. The two sources refresh separately.

See this neighborhood’s sale market →

No properties listed in Vila Mariana yet

We track short-term rentals in Vila Mariana, but nobody has listed a property for sale or rent here yet.

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Ready to Invest in Vila Mariana?

Properties in Vila Mariana generate a median of $1,279/month in short-term rentals.

Frequently Asked Questions About Investing in Vila Mariana

Vila Mariana has a median rate of $67/night with 63% occupancy and 1,411 active properties. Compared to São Paulo, the nightly rate is 11% below the city average and occupancy is similar to the city average.

Methodology

The data in this analysis comes from public Airbnb listings in Vila Mariana, São Paulo. Prices are calculated from published rates, occupancy is estimated through calendar availability analysis, and revenue is projected using the formula: median rate x occupancy x 30 days. Data is updated daily and represents a sample of 1411 active properties. This page reflects data as of November 2026. Airbnb is a registered trademark of Airbnb, Inc. TuLugar is not affiliated with or endorsed by Airbnb.